What is the Importance of SEO in building your business opportunity?

What is SEO?

  

SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

 

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed.

 

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

 

if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

 

 

SEO tips and tricks

• Landing Pages: add a page to your site for each search term, heavily optimized for that term using all the tips below, so that page becomes the top organic search result for the term and therefore the page that visitors land on when coming to your site.
• Titles: The title tag, which sets the text displayed in the title bar of the browser window, is very highly rate by search engines as being indicative of the page’s content. The general rule of thumb is that the first 60 or so characters are the most important
• Repetition: The search term should be repeated in header as close to the top of the body as possible. Ideally surrounded by strong tags.
• Font Replacement: A necessity if you’re particular to a specific font and want to make sure your text is rendered in it
• Domain Names: the things search engines look for center around trying to determine the content of a page based on the text it contains and the meta information that surrounds it.
• URL: The search term should ideally be part of the URL
• Sitemaps: Submitting a Sitemap XML file to the search engines helps them understand how to crawl and index all of the pages, including the frequency that they change. You really don’t want to have to do this manually since it has to be updated every time a new page is added, so take a look at automated tools that will do it and submit the update
• Inbound Links: encourage as many inbound links to your site as possible since they are factored into most search engine’s ranking algorithms as essentially counting as votes for the autoritativeness of your site.
• Meta Tags: These used to be all the rage in that you could define keywords for search engines to use in their indexing. The general conclusion is that you can’t go wrong by adding the keyword and description meta fields to your pages, and that they may even be used to display some of the information in search results